Will Chertoff / 🌹

I live in San Francisco and work at Jyve.

I enjoy shooting photos and creating things on the web 🕷.

Want to get in touch? Send me a text 415-964-5917.

Recent Reads

Go for Industrial Programming
Peter Bourgon
  • "It’s my experience that if you find that you’re getting more strongly opinionated as you advance in your career, chances are you’re caught in a rut and becoming an expert beginner."
The Dangerous Fetishization of "Hustle Porn"
Mel Mag
  • "Struggle porn has normalized sustained failure. It’s made it acceptable to fly to Bali and burn through your life savings trying to launch an Amazon dropshipping business. Made it reasonable to keep living on your parents money for years after graduation while you try to become #instafamous. Made LinkedIn into a depressingly hilarious circle jerk for people who look way too excited to be having their headshot taken."
25 Songs that Tell Us Where Music Is Going
NY Times
  • "With public declarations of empowerment in fashion, many defaulted to a vapid middle ground, positioning themselves as generically “relatable” (Jennifer Lawrence) or taking a stand for wan concepts like love. - Kendall Jenner"